Cathelijne Lania

“I’ve never done it, so I think I can do it”. In the mindset of Pippi Longstocking, Cathelijne impulsively changed her career path in 2006. From being a marketing manager at a big multinational, she became a social entrepreneur. A small silver factory in Nepal was in trouble, 12 artisans were jobless. She jumped on a plane to help them. Now, A Beautiful Story sells jewelry all over Europe. More than 900 retailers and a growing webshop generate work for 217 artisans in Nepal. The dream is to create 1000 lucky jobs in 2025.