Cristina Falcone is Vice President of Public Affairs for UPS Europe. During her tenure at UPS, Cristina has held several management roles in the areas of Product Management, Small Business Development, Customer Loyalty and Public Relations. Prior to her current role, Cristina held the role of Vice President, Public Affairs, at UPS Canada where she actively advocated on a range of issues, including the advancement and conclusion of the comprehensive trade and facilitation agreement between the EU and Canada (CETA) and advancing sustainable transport policy.

In her current role, she leads the strategy and execution of UPS Public Affairs activities across Europe, advocating for effective policy that benefits European businesses, communities and consumers. She is active in a number of associations and women’s networks including holding the role of Policy Chair and Board member for the American Chamber of Commerce to the European Union and leading the steering committee for the Brussels Women in Trade Network. She is an Executive Sponsor for the UPS Millennials and UPS Brussels Women’s Leadership Development Business Resource Groups. Cristina mentors aspiring young professionals from a number of countries across Europe and gives back to the community by volunteering with non-profit organizations that provide aid to the homeless in Brussels.