Almost 4 years ago, Hanneke Ter Velde joined LeasePlan as a commercial director while the company was on their journey to become the world’s first fully digital Car-as-a-Service company. In her current role, she sets the strategy and drive the implementation for the end to end digital transformation in the SME and Private Lease segment. I does this by being commercially responsible for the direct business globally, and being the lead of the digital transformation programs they run in the commercial areas across the globe.

During the course of Hanneke’s career, she has transformed businesses in the broadest sense. She started as a management trainee within Delta Lloyd (Now NN Group) where she had held several positions, always focused on either transforming or building a business. After Delta Lloyd, she joined Accenture as a Senior Manager. At that point in time, being the only female Senior Manager within FS, as well being a mum of 2 small boys, she realized, a) the importance of an organization fully supporting her in combining these roles, and 2) the importance of being an example to advance women in their careers to show that it is a great choice to combine all these roles together!