Heidi Custers

Heidi Custers has been working in digital since 2006, whether it was pioneering the digital marketing offering of Africa’s largest bank, incubating a software business, or working in management consulting; as long as it was digital, she was involved.

Since moving to Amsterdam, Heidi holds the position of Digital Transformation Director at Backbase; where she helps c-suite executives from blue chip banks maximise value from their digital transformation strategy. She was recognised by Aspioneer magazine as one of the top 10 disruptive women leaders in FinTech across the globe.

For Heidi, no challenge is too big, no task too small, as long as she’s part of a team trying to ‘make a dent in the universe’.