With over 28 years’ experience in the European Media & Advertising industry, Mascha Driessen is an award-winning strategic international leader building and managing high performing teams whilst elevating diverse voices and role models.
An experienced manager in building businesses and high-performing teams in an environment of constant change, Mascha thrives in Marketing and Innovation Management that harnesses state-of-the-art technology to positively impact strategies, business models, and monetization.
Mascha’s Advertising and Marketing career spans across TV broadcasting (RTL), TV Production (Endemol), and Online (WebAds, Google/YouTube, and Microsoft).
Mascha is passionate about harnessing the power of a diverse team, building trusted environments with psychological safety that brings the best for clients, partners and employees. Marketing with purpose lies at the heart of what she evangelizes for businesses to embrace and apply. Mascha was rewarded with the prestigious Global OC Award at Google and twice with the Microsoft Circle of Excellence Platinum Award, most recent one for Global Top Team.
Experienced as a board member of several associations, Mascha is also a seasoned speaker, having presented at numerous international conferences across four continents.
Regional Vice President Continental Europe Microsoft Advertising, Microsoft