As Chief Advertising Officer, Natascha is responsible for establishing WeTransfer as the leading brand-building platform in the creative community. She leads an international team across Amsterdam (HQ), Los Angeles, New York and London, targeting global markets and finding innovative ways for brands to speak to the service’s creative audience in meaningful ways.
Natascha is a global executive with deep expertise in pure digital businesses, and senior experience at high growth technology platforms eBay Classifieds and Facebook/Instagram. Before joining WeTransfer in 2017, she spent 10 years transforming commercial teams, spearheading major global partnerships and overseeing the development of commercial initiatives like Marktplaats’ Admarkt.
Natascha’s skills focus on driving change, tackling tough decisions and accelerating growth through empowering leadership.
She is an advocate for diversity and inclusion, managing bias and shaping company culture, and regularly speaks on these topics. Natascha has played a key role at Facebook Dublin in the company’s initiatives to empower women in the workplace, has worked with programs like TRC Media to boost board-level representation of women in the digital sector, and is passionate about inspiring and mentoring the women around her.
Chief Advertising Officer at WeTransfer | Advocate for Diversity & Inclusion | Mentor